Author: Maher Mozan

A sales assistant is the face of many retail businesses, playing a crucial role in ensuring smooth customer experiences and maintaining store operations. Whether you’re looking to work in fashion, electronics, supermarkets or high-street shops, sales assistants are indispensable across the UK’s retail sector. In this guide, we’ll explore the day-to-day responsibilities of a sales assistant, the skills required, salary expectations, and how you can land a job in this dynamic and customer-facing role. What Is a Sales Assistant? A sales assistant, sometimes referred to as a retail assistant, shop assistant or customer assistant, is responsible for helping customers in…